Astucia: SolarLite

HMC Interactive has created the technology behind the SolarLite night delineation aids for Astucia, a market leader in traffic safety systems. The interactive showcases a new solution to the traditional method of marking a road at night or in bad weather conditions.

HMC in conjunction with Carbon Global produced an informative simulator comparing retro-reflective Cat's Eyes with a new design called SolarLite. This simulator lets users experience how this can aid a driver through the use of a fully 3D rendered first person view of a winding country road and the comparison between current and new road marking methods.

By pushing a button the user can see the car being driven in different weather conditions such as rain, fog, dusk and night.

SolarLite was hugely successful in Trade Shows and exhibitions and has now been launched online.