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hmcinteractive.co.ukWhat do HMC Interactive do?
HMC Interactive create engaging interactive multimedia. We help our clients deliver effective marketing messages by building high impact digital experiences.
Experience is the most effective form of communication. HMC use emerging media to create physical and virtual experiences that entertain, promote and inspire. We put experience at the forefront of everything we do – hiding our advanced technology behind the scenes to let the message show through.
HMC’s unique approach is evident in our latest project, an impressive state of the art exhibition known as The Purple Planet created for Cadbury World in Birmingham. HMC Interactive programmed six attractions that see chocolate rain falling from the sky and visitors transformed into cyber chocolate sculptures.
Digit Magazine wrote the need to faithfully move the Cadbury brand into the digital 3D arena was one that demanded innovative thinking, with the team tackling numerous challenges to successfully capture the look & feel of virtual chocolate.
Fresh Ideas
Research and development is crucial to understanding and improving interactivity – that’s why we created the HMC MediaLab Organisation. HMC MediaLab is an experimental digital arts research centre that investigates unusual uses of creative technology and explores its implications in arts, science and commercial markets.
If you really want to see what we do, check out our work. Here are a few of our favourite projects to get you started.
